iConnect Lab

Shaping the future with Media Literacy

At iConnect Lab, our mission is to empower individuals with the tools and knowledge they need to become media literate. We are committed to shaping a future where media literacy is a core part of education for all.

Schools

Opportunities to enhance media literacy skills in classrooms

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Librarians

Access tools and support to provide media literacy to the public

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Organizations

Partnerships, funding, and support to media literacy implementation

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Who We Are

A combination of creative thinking and expertise

Our work is driven by collaboration, bringing together an international network of researchers, educators, advocates, stakeholders, who engage in adaptive programs, conduct research, and develop resources to support policymakers, organizations, agencies and communities in advancing media literacy.

Media Literacy for Children & Teens

Advancing Media Literacy for the Next Generation

We are committed to advancing media literacy education for younger audiences, empowering children and teens with the critical thinking skills they need to navigate the digital world safely and responsibly.

Green Screen Day

Our Green Screen Day program supports primary school educators and parents with creative resources to help children develop their media creativity.

iConnect Lab Blog

  • Namle Conference 2025

    Why the NAMLE Conference Is a Must for Every Media Literacy Educator In an age where disinformation spreads at the speed of a swipe, the need for robust media literacy education has never been greater. That’s why the NAMLE Conference—hosted by the National Association for Media Literacy Education—has become the preeminent professional development event for…

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  • Core Principals of Media Literacy Education

    Mastering media literacy is an ongoing journey. It’s not just about consuming media but understanding, analyzing, and engaging with it in a way that empowers us as informed individuals.

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  • Open Call: Media Literacy Workshop for Youth Organizations in the New York Area

    Are you a youth-focused organization in the New York area dedicated to empowering the next generation with essential media literacy skills? Calls are now open for our upcoming Media Literacy Workshop in October. The media literacy workshop is tailored for young people ages 12-24, where they will develop critical thinking skills and learn how to…

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