iConnect Lab

Shaping the future with Media Literacy

iConnect Lab is committed to advancing media literacy education and responsible technology use among young people.

At iConnect Lab, we believe in the power of collaboration to drive meaningful change through media literacy education. We partner with educators, librarians, and organizations to promote  media literacy knowledge, skills and practices.

Schools

Opportunities to enhance media literacy skills in classrooms

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Librarians

Access tools and support to provide media literacy to the public

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Organizations

Partnerships, funding, and support to media literacy implementation

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Who We Are

A combination of creative thinking and expertise

At iConnect Lab, our mission is to empower individuals with the tools and knowledge they need to become media literate. Under the leadership of Dr. Flavia Ferreira Santos and a team of dedicated experts, we are committed to shaping a future where media literacy is an essential part of education for everyone.

iConnect Lab News

  • Open Call: Media Literacy Workshop for Youth Organizations in the New York Area

    Are you a youth-focused organization in the New York area dedicated to empowering the next generation with essential media literacy skills? Calls are now open for our upcoming Media Literacy Workshop in October. The media literacy workshop is tailored for young people ages 12-24, where they will develop critical thinking skills and learn how to…

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  • iConnect Lab Launches the Green Screen Day Campaign

    iConnect Lab is proud to launch the Green Screen Day campaign. This initiative encourages children to transform their devices into a creative tool inspired by nature. The goal is to reduce screen time and distractions while engaging children in imaginative activities. With children heading back to school, it’s the perfect time to establish new routines…

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  • Protecting Kids from Stealth Advertising

    Last year, the FTC held a workshop, Protecting Kids from Stealth Advertising in Digital Media, aimed at exploring the techniques being used to advertise to children digitally and online, and what measures should be implemented to protect them from manipulation and other harms. This workshop highlighted research showing that many young consumers do not have…

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Get Involved.

Ready to join the iConnect community? Explore our upcoming workshops and events, sign up for updates, or express your interest in participating.