Shaping the future with Media Literacy
At iConnect Lab, our mission is to empower individuals with the tools and knowledge they need to become media literate. We are committed to shaping a future where media literacy is a core part of education for all.
Who We Are
A Global Community of Collaborators
Our work is driven by collaboration, uniting an international network of researchers, educators, and advocates who are dedicated to improving the lives of children and communities by advancing media literacy.
Media Literacy for Children & Teens
Advancing Media Literacy for the Next Generation
We are committed to advancing media literacy education for younger audiences, empowering children and teens with the critical thinking skills they need to navigate the digital world safely and responsibly.
iConnect Lab News
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Media Literacy and Home Education
In support of homeschooling children and teens, we are delighted to introduce the Web Literacy & Home Education Guide, a new illustrated resource dedicated to web and media literacy. This toolkit helps young learners use the internet as a supportive tool for education in ways that are safe, responsible, and critical. Students will learn how to
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Core Principals of Media Literacy Education
Mastering media literacy is an ongoing journey. It’s not just about consuming media but understanding, analyzing, and engaging with it in a way that empowers us as informed individuals.
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Protecting Kids from Stealth Advertising
Last year, the FTC held a workshop, Protecting Kids from Stealth Advertising in Digital Media, aimed at exploring the techniques being used to advertise to children digitally and online, and what measures should be implemented to protect them from manipulation and other harms. This workshop highlighted research showing that many young consumers do not have
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