Media literacy is a vital tool for addressing the growing challenges of our contemporary digitally connected society, including disinformation, digital overwhelm, and the passive consumption of content. It empowers individuals to engage with media thoughtfully, creatively, and responsibly. More than just a set of technical skills, media literacy fosters critical thinking, encourages curiosity, and supports informed decision-making in a rapidly evolving digital world.

Our mission is to equip the next generation and their communities with age-appropriate media literacy tools that foster critical thinking, ethical digital behavior, and civic engagement. We support schools, educators, libraries, and community organizations by providing comprehensive training to enhance media literacy education, helping young audiences become informed, thoughtful, and responsible digital citizens who are prepared to navigate and thrive in a connected world.

We partner with schools, libraries, organizations dedicated to the well-being of young people, cultural institutions, and nonprofits to design and implement media literacy programs, curricula, and workshops tailored to specific age groups and educational needs, sharing best practices, and building a supportive network that fosters media literacy within communities.

The i-Connect Program

The i-Connect program covers a wide range of topics, including News Literacy, Advertising Literacy, Deepfake Literacy, and Digital Citizenship through interactive workshops, trainings, engaging discussions, and hands-on activities.