iConnect Lab is proud to introduce Green Screen Day — a new initiative that encourages children to transform their digital devices into tools for creativity, storytelling, and self-expression. Instead of using screens passively, Green Screen Day invites young minds to engage with technology in imaginative and meaningful ways.

In an era when children are often seen as passive consumers of content, Green Screen Day empowers them to become active creators of their own media and narratives. Dr. Flavia Ferreira Santos, founding director of iConnect Lab, shares the vision behind the initiative:

“Our goal is to help children see digital screens not just as entertainment, but as powerful tools for creativity and self-expression. When children begin to create media, they’re also learning to make choices — what to show, what to leave out, and how to shape a story. That process builds awareness, critical thinking, and a sense of agency.”

“Green Screen Day is about nurturing those skills early — helping children understand that their voices matter, and that technology can be used to reflect, imagine, and connect rather than simply consume.”

Parents Play a Key Role

An important part of Green Screen Day is supporting families in creating healthier, more intentional digital habits. We provide resources for parents to set meaningful screen-time boundaries, safety online, choose age-appropriate, creative content and encourage storytelling, and co-creation at home. By guiding children toward more mindful screen use, parents become partners in helping their children build media literacy, creativity, and a positive relationship with technology.

How to Get Involved

Primary schools are invited to take part in Green Screen Day. Participating schools will receive access to resources, activity ideas, and a toolkit to help introduce students to creative, reflective uses of technology.

➡️ To register your school and learn more, visit: www.greenscreenday.com